fashion globalization - 2363 Words

Tushita Hariharan The Globalization of Fashion: Research Proposal Student ID: 406468 Course: Politics Society Tutor: Magdalina Bigos Date: March 18th 2014 The Globalization of Fashion: Research Proposal Globalization in contemporary society The topic of globalization continues to be a crucial concept in contemporary social science. Contemporary globalization can be divided into three aspects: political, economic and cultural. The political aspect can be explained by a shift of power from the local nation-state into a broader international realm, making it more difficult for policy makers in the nation-state to influence the on-goings in their jurisdiction. Economic globalization is closely tied to political†¦show more content†¦Through both cognitive and aesthetic signs, Lash Urry explain the development of a new ‘reflexive subjectivity’. This in cognitive terms involves the construction of the self in the reflection of information given by experts. In aesthetic terms, it involves the perception and formation of oneself through the consumptions of goods, ideas and images (Lash and Urry, 1994:4). That is, in respect to the cognitive terms, one is told through advertisements, magazines and popular c ulture (the experts), that this is what should be consumed. Based on this, in respect to the aesthetic terms, one builds his/her identity through the consumption of goods, carefully picking and choosing which brand to represent and which message to portray about oneself through consumption. The individual, according to Lash and Urry is thus forced to make choices concerning his or her self-identity through consumption of goods, and consequently consumerism becomes increasingly integrated into self-expression and culture. As time-space compression intensifies, the experts (advertisements, magazines, fashion shows) are able to send a message across borders as to what should be consumed in fashion based on the latest trends. The individual then is able to go to the local mall and buy these latest fashion trends in the name of cultural production and identity formation, further reiterating that culture intertwines withShow MoreRelatedGlobalization In The Fashion Industry Essay1558 Words   |  7 Pagesgaps in the connection between consumers and producers. The globalization of the fashion industry is mainly driven by international retailers (Gereffi, Humphrey Sturgeon, 2005: 79) and extends to every part of the world, leaving the Global South to suffer for the needs of th e people of the North. These companies ignite globalization and majorly contribute to the increase in manufacturing jobs from the West. As pioneers of fast fashion, many major companies have a variety of ways in which they sourceRead MoreGlobal Chic : The Globalization Of Fashion3361 Words   |  14 PagesAna Pascual-Leone Capstone Draft November 5, 2014 Global Chic: The Globalization of Fashion Abstract: This paper aims to investigate the effects of globalization, examined through the framework of hybridity/glocalization, on the fashion industry by examining the shift in the nature of ethnic, cultural and national references in high-end designer collections, and the growth of fast-fashion houses’ global success. High-end designers have been using cultural references as their inspiration forRead MoreThe Impact of Globalization on Food, Fashion, Film, and Music 900 Words   |  4 Pagesâ€Å"The World Bank defines globalization as the growing integration of economies and societies around the world† (America.gov, 2006) For me the impact of globalization when it comes to food fashion, film music and dance is when like minded groups come together from all different political dynamics that create virtual communities across the world. Globalization and food can be looked at in various angles. Globalization with how we purchase food to how food safety and consumption is important. AmericansRead MoreThe Effect of Globalization on Fashion with Special Reference to the Impact of Japanese Designs on the European Scene1527 Words   |  7 Pageseffect of ‘Globalization’ on fashion with special reference to the impact of Japanese designs on the European scene. The definition of globalisation is quite complex and extremely controversial. However globalization with reference to the fashion industry helps defines the development of what has been termed as „world fashion‟. Preferred garments of young people is quite often the same. A phenomenon made possible by the exploitative mechanisms of globalization. The globalization of clothingRead MoreGlobalization in the Fashion Industry657 Words   |  3 PagesThere should be little doubt that the phenomenon of globalization is expanding the global community. I have had certain experiences in my own life that readily attest to this fact. I have worked within the field of fashion design for quite some time, and the processes and changes that have taken place within this industry as a direct result of globalization are considerable. When I initially began working in the fashion realm, Italy was the primary source of clothing, as well as the most lucrativeRead MoreFast Fashion, And The Corporate Globalization Essay927 Words   |  4 PagesGlobalization is changing the way we look at the world, and our connections to one another; we have become global citizens but in the process created divisions in the race of humanity. Fast fashion, and the corporate globalization; are aiding in causing the biggest divisions between people. With the growing demand of cheap and affordable fashion is constantly on the climbing causing producers to find more cost efficient, and faster ways to produce their clothing. Developed countries are don’t seemRead MoreWhat Can Raise Awareness Of Sustainable Consumption Of Textiles For College Students1637 Words   |  7 PagesSustainable fashion, also known as eco fashion, is the use of resources to construct fashion that is environmentally friendly. Sustainability in fashion is important because the goal is to preserve the environment and help improve instead of taking away from it with harsh resources. The purpose of the study was to examine the knowledge students have on sustainable fashions, in addition, examining how the awareness amongst peers and how the globalization of the awareness can change the fashion industryRead MoreWhy Does Fashion Change Essay751 Words   |  4 PagesWhy does fashion change? Human beings have been using clothes throughout history; however as we notice today garments that were worn in the past are not the same that are being worn today. In this essay I will develop the question ‘Why does fashion change?’ and if such changes are due to fashion as such or if there is any external influences such as marketing and media. Every change in society, including differences between cultures and living styles is reflected in the way people dress andRead MoreClothing Is Essential For All Members Of The Uk761 Words   |  4 PagesClothing is essential for all members of the UK population, which creates a constant demand for clothing to be retailed in the UK. London is a leading fashion industries in the world, which makes fashion and clothing a key trend for English consumers with the UK being a fashion capital, London, tourists from all over the world visit the UK specifically for its clothing retailers; which has allowed the market to continuously do well. Consumers in Britain require different types of garments for variousRead MoreHM Pricing and Retail Strategy1217 Words   |  5 PagesPricing and Retail Strategy of HM Hennes Mauritz (HM) is a Swedish clothing retail company. The company was founded by Erling Pesson in 1947. The first HM store was opened in Vaesteras, Sweden in 1947. The mission of HM is to offer fashion and quality at the best price where â€Å"quality includes ensuring that products are manufactured in a way that is environmentally and socially sustainable† (HM, vision policy, n.d., para. 1). This essay is to highlight the current market analysis, pricing